In our new book, Taming Your Alpha Bitch: How to be Fierce and Feminine (and Get Everything You Want!) due out January 31, 2012, we’ll show you why unleashing your “inner bitch” is actually pushing away the love and success you’re trying to create. You see what most women don’t get is that approaching life in a forceful, controlling, competitive, and disruptive manner ultimately works against them, by introducing conflict, struggle, and confusion to their personal and professional relationships. Ladies, it turns out that the aggressive, hard-edged, bitchy demeanor that many of us thought would place us on the fast-track to success is really preventing us from attaining the “beyond our wildest dreams” success we deserve. So, how do we get everything we want without being tough or outspoken? The easy way of course! We’ll show you the essential keys for achieving success and abundance without all of the headaches or heartache.

In our coaching and counseling practices, we work with many high achieving women determined to claim their well-deserved share of power and success. However in their quest for a more prominent spot at the boardroom table, some of these go getters have cast aside their true feminine natures and taken up a more aggressive, hard-hitting, masculine stance. In other words, they’ve fallen into the trap of being what we call an “Alpha Bitch”.

Now don’t be too quick to dismiss the alpha bitch as behavior other gals do. Although most savvy women stop short of over-the-top, made for reality television antics; it’s probably safe to say you, like many of us, are quite capable of, and competent at, pulling the “bitch card” at a moments notice. And while there are certainly times when it’s appropriate, and even necessary to channel our inner she-wolf; we say with absolute certainty that it’s counterproductive to charge through life with teeth perpetually bared.

Our upcoming book will be filled with tips for identifying the four common types of “alpha bitch” behaviors most strong, success-oriented women fall into (you might be surprised to see yourself in some). But don’t worry, we also offer powerful and effective strategies for shifting into a more authentically empowered place, where you truly can ‘have it all” without losing yourself in the process.

Stay tuned for more juicy blog articles on “taming your alpha bitch.”